Local Search Engine Optimization
This topic is particularly important for business owners or someone who is planning to open up a business online and even locally, or someone looking for a way to improve their marketing strategy and increase profit.
In this era where millions of people access the internet every day, it just makes sense for business owners to explore the web to sell their products and services and look for potential customers and buyers online. And because of high competition it is best to be on the top list.
And as a customer and consumer, it is also wiser for us to first get information online about the products and services we are purchasing to make sure we are getting the service we need and making the most out of dollars. Considering locations, availability, quality and checking review are the most common ways we check before making that purchase or going to that hotel or restaurant.
So let us then define these terms. SEO or Search Engine Optimization refers to activities that attempts to increase your search engine rankings. Simply put, if someone goes to google, yahoo, bing or any other search engine and type the word “Italian Restaurant” which hypothetically, you owned, your Restaurant name comes out on the first three options or at least on the first page of the list. Though these might sound simple enough, the really is, it is very complicated and involves a lot of planning and strategies. This is because of the fact that there are hundred of thousands of businesses and products of the same nature that is present online, and many other factors and algorithms used to rank this business, products and services, information and websites.
Local Search Engine Optimization(SEO) is enhancing your website’s chances of being shown in the local search engine result. This happens when search engine such as google recognized a research as local in nature and shows local result. This usually occurs when the search includes a location, the word being search itself shows local intent or the profile history of the researcher. Google updates aimed to show users result not only based on relevance, but also with their geographic vicinity. Based on statistics, nearly half of Google searches have local intent that is why businesses wants to capitalize on it because it increases their chance of finding a potential customer for any business or services offered in the local area.
It is a more direct type of online marketing and is best for local small and medium businesses or even for big companies with local front stores. It is not like giving out brochures or paying ads in newspapers or television which might not be seen by the real interested customer who needs the product or service. This actually helps business promote their products and services to a local customer in real time when they are searching for it on their own terms.
In this era where millions of people access the internet every day, it just makes sense for business owners to explore the web to sell their products and services and look for potential customers and buyers online. And because of high competition it is best to be on the top list.
And as a customer and consumer, it is also wiser for us to first get information online about the products and services we are purchasing to make sure we are getting the service we need and making the most out of dollars. Considering locations, availability, quality and checking review are the most common ways we check before making that purchase or going to that hotel or restaurant.
So let us then define these terms. SEO or Search Engine Optimization refers to activities that attempts to increase your search engine rankings. Simply put, if someone goes to google, yahoo, bing or any other search engine and type the word “Italian Restaurant” which hypothetically, you owned, your Restaurant name comes out on the first three options or at least on the first page of the list. Though these might sound simple enough, the really is, it is very complicated and involves a lot of planning and strategies. This is because of the fact that there are hundred of thousands of businesses and products of the same nature that is present online, and many other factors and algorithms used to rank this business, products and services, information and websites.
Local Search Engine Optimization(SEO) is enhancing your website’s chances of being shown in the local search engine result. This happens when search engine such as google recognized a research as local in nature and shows local result. This usually occurs when the search includes a location, the word being search itself shows local intent or the profile history of the researcher. Google updates aimed to show users result not only based on relevance, but also with their geographic vicinity. Based on statistics, nearly half of Google searches have local intent that is why businesses wants to capitalize on it because it increases their chance of finding a potential customer for any business or services offered in the local area.
It is a more direct type of online marketing and is best for local small and medium businesses or even for big companies with local front stores. It is not like giving out brochures or paying ads in newspapers or television which might not be seen by the real interested customer who needs the product or service. This actually helps business promote their products and services to a local customer in real time when they are searching for it on their own terms.
How will local seo services help my business?
1.) Most local customers use the internet to look for business using their phones and laptop.Nowadays, it is very rare for you to see someone using printed phone books and directories to find local businesses. Statistically speaking, 64% of local customers use online search engines and directories as a main way of finding local business and 50% (or now even more) local mobile searches are for finding business information such as address and contact numbers.
2.) You are offering your product when customers need them. Many potential customers go to the internet to look for business, or products and services but do not really have a specific business or brand in mind. This is the best way for you to showcase what your business has to offer or what kind of product and services you provide and better position them to connect with a possible customer.
3.) Everyone have Mobile Phones and Mobile Internet is fast growing. Most people on the go use a mobile phone in searching information online from, business phone numbers, directions, and many more. Traditional advertising is also declining. The fact is, only 20% of adults use print newspapers to get information. More and more people are relaying to the internet for local news and information, search for business locations and find product and services. You might be missing a potential customer if your business is not found online or at the very bottom of the list.
4.) It is more efficient and less costly than traditional advertising.Because you reach customers directly when they need your kind of business or the type of service and product you sell, there is little wasted exposure, It also saves you from paying big amount of money from extensive advertising such as paying ads, brochures and newspapers.
5.) Not everyone is exposed to this kind of advertising yet. Many local businesses do not understand the importance of online marketing and how it can help their business grow. Also not many free online business listings are utilized to enhance ranking in search engine results in fact, only roughly 40% to 50% have used Google My Business listing. This is the best time for you to get ahead of your competitors
6.) Many local customers trust reviews when looking products and services. In any business customer satisfaction is always a major factor for success. And based on studies 90% of customers say their buying decision is influenced by reviews. Genuine reviews work like personal advice from a friend or someone you know who were actually able to use the product or experience the service.
2.) You are offering your product when customers need them. Many potential customers go to the internet to look for business, or products and services but do not really have a specific business or brand in mind. This is the best way for you to showcase what your business has to offer or what kind of product and services you provide and better position them to connect with a possible customer.
3.) Everyone have Mobile Phones and Mobile Internet is fast growing. Most people on the go use a mobile phone in searching information online from, business phone numbers, directions, and many more. Traditional advertising is also declining. The fact is, only 20% of adults use print newspapers to get information. More and more people are relaying to the internet for local news and information, search for business locations and find product and services. You might be missing a potential customer if your business is not found online or at the very bottom of the list.
4.) It is more efficient and less costly than traditional advertising.Because you reach customers directly when they need your kind of business or the type of service and product you sell, there is little wasted exposure, It also saves you from paying big amount of money from extensive advertising such as paying ads, brochures and newspapers.
5.) Not everyone is exposed to this kind of advertising yet. Many local businesses do not understand the importance of online marketing and how it can help their business grow. Also not many free online business listings are utilized to enhance ranking in search engine results in fact, only roughly 40% to 50% have used Google My Business listing. This is the best time for you to get ahead of your competitors
6.) Many local customers trust reviews when looking products and services. In any business customer satisfaction is always a major factor for success. And based on studies 90% of customers say their buying decision is influenced by reviews. Genuine reviews work like personal advice from a friend or someone you know who were actually able to use the product or experience the service.
Tips for Local SEO
· You must have a high quality business profile on Google and other search engines.
· Create compelling and relevant content to provide the researcher with the information they are looking for.
· Build citations to your business on national, niche, and local directories using consistent information specially NAP (Name, Address, Phone Number)
· Build your backlink profile by getting external pages to link to a page on your content.
· Genuine good reviews and responses help your search engine rankings.
· Create compelling and relevant content to provide the researcher with the information they are looking for.
· Build citations to your business on national, niche, and local directories using consistent information specially NAP (Name, Address, Phone Number)
· Build your backlink profile by getting external pages to link to a page on your content.
· Genuine good reviews and responses help your search engine rankings.