Services
Search Engine OptimizationSearch Engine Optimization is nothing more that giving the search engines what they want. It is all about basics - we just do it better.
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Conversion optimized website designOur websites are optimized for conversions as well as the search engines. It's simple really and we can show you why.
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social media managementSocial Media Management is more than posting to Facebook. We help you build a brand that customers love.
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industry FALLACIES
Content is King
Nothing is taken out of context more frequently than this ridiculous phrase. We know, blasphemy, but in reality it seems that this has more basis in creating jobs for tweens with liberal arts degrees than in actually delivering ... read more |
White Hat SEO
Many people do not understand what this actually means. White Hat SEO is another wonderful excuse for people that cannot effectively perform SEO. To begin with lets go back to the root of the discussion, Google's ToS...read more |
What Types of Services Can a SEO Company Provide?
- What exactly is ‘SEO’?
- Local SEO Services
- eCommerce SEO Services
- American SEO Companies
- Only Work With an Expert
In the last few years, the number of SEO companies popping up here and there has increased. This can be both good and bad. Good because at least you are offered more choices if you ever need SEO service and bad because with that many choices, it can be quite confusing.
What exactly is ‘SEO’?
SEO stands for ‘search engine optimization’. SEO is very important for websites, especially if you actually want people to find it when they are searching for products or services online. As you know, when you use any search engines (for example Google) you will input certain words (keywords) that are related to what you are searching for. These words will serve as a way for the search engine to know what you need and it will return with what it sees as the most relevant websites related to the search query. The better the SEO, the more likely it is for a website to be seen by users and therefore drive more traffic.
In simple terms, SEO is a way for websites to increase relevance for certain phrases or categories. If they are relevant and they are putting up information and articles that are actually useful for people surfing the internet, then they drive more organic traffic to their websites. More traffic translates to a more successful website.
In simple terms, SEO is a way for websites to increase relevance for certain phrases or categories. If they are relevant and they are putting up information and articles that are actually useful for people surfing the internet, then they drive more organic traffic to their websites. More traffic translates to a more successful website.
Local SEO Services
Let us say that you already understand the finer details of SEO. I mean you would not actually be here if you do not, at the very least, know the purpose of SEO and its basic principles. So, the next step is choosing the SEO company who will handle the optimization of your website.
But did you know that there is a remarkable difference between a Local SEO from just SEO? Yeah, I hope I am not the only one who thought that local SEO simply meant that I will be hiring an SEO company within the vicinity. Apparently, it is not as simple as that.
The main difference is that local SEO will target a specific location instead of just improving your ranking nationwide or even worldwide. You might be wondering why someone would settle for local rather that nationwide at least. Well, there are websites that will benefit more that way.
Not to mention, can you imagine how much effort it would take to put your website on the first page of result when you are competing with websites all of over the country? Why would you even do that, say, if your website will only benefit from driving traffic from a specific area?
That is why it is important to know whether you would need to hire a local SEO instead of normal SEO. A good example for this is if you are offering your services or selling products and goods. If you have a physical store or have to be physically somewhere specific for your business, local SEO is for you. It will make it easier for your website to be viewed by people who might need your business and who are in a position to actually do business with you, in other words, your target market. This will definitely put you above your competition.
Why don’t we make things clearer by actually listing why you would want to hire local SEO services?
But did you know that there is a remarkable difference between a Local SEO from just SEO? Yeah, I hope I am not the only one who thought that local SEO simply meant that I will be hiring an SEO company within the vicinity. Apparently, it is not as simple as that.
The main difference is that local SEO will target a specific location instead of just improving your ranking nationwide or even worldwide. You might be wondering why someone would settle for local rather that nationwide at least. Well, there are websites that will benefit more that way.
Not to mention, can you imagine how much effort it would take to put your website on the first page of result when you are competing with websites all of over the country? Why would you even do that, say, if your website will only benefit from driving traffic from a specific area?
That is why it is important to know whether you would need to hire a local SEO instead of normal SEO. A good example for this is if you are offering your services or selling products and goods. If you have a physical store or have to be physically somewhere specific for your business, local SEO is for you. It will make it easier for your website to be viewed by people who might need your business and who are in a position to actually do business with you, in other words, your target market. This will definitely put you above your competition.
Why don’t we make things clearer by actually listing why you would want to hire local SEO services?
- Local SEO will make it easier for your target market to locate your business. That means that people who will be more likely to encounter your website on the internet are the ones who might actually avail of the services your business offers.
- Local SEO will make your website easier to locate in local directories and for mobile users to actually notice you.
- Local SEO focuses their efforts and strategies in optimizing your website within a specific area.
- You will know that your money will be actually spent on doing something that can work since the optimization will be more focused, that also means that you easily track your progress compared to other businesses that are within the vicinity.
eCommerce SEO Services
As we have tackled earlier, local SEO is different from any other SEO services. That is also true for ecommerce SEO. So, what is it and how is it different? Ecommerce refers to transactions done via the internet, in other words purchasing things and services electronically over the net. We already know how SEO helps with making a website relevant. Well, ecommerce SEO helps ecommerce websites get a higher ranking in search engines for products and searches with buyers intent.
In ecommerce, higher rankings and being more visible to people surfing the internet means a higher possibility of ROI (return of investment). To put it simply, an effective ecommerce SEO will generate more money for your business. In fact, if done right, ecommerce SEO can help a website reach its full potential- something that only ecommerce SEO campaigns can claim.
So we have established how much ecommerce SEO can help your website reach its full business potential. But how does it help, exactly? What does ecommerce SEO do that other SEO can’t?
As you all know, there are tons of websites these days vying for the attention of people on the net and fighting for a better ranking in popular search engines. Ecommerce SEO helps in both counts. First of all, of course, as in every SEO one of the main objectives of ecommerce SEO is to give you a better rankings.
That is actually more challenging that you would think. Remember, you have thousands, probably millions, of competitors. Ecommerce SEO helps you so that your website can keep up with what keywords are relevant and are more likely to be used by people surfing the internet and looking for something your business can offer. Because of that, your website can get more traffic. That in turn makes it more visible to users. It also makes it easier for possible customers to stumble into your website, thus increasing your sales.
Aside from getting more customers to see your website, it has also been proven that customers are more likely to trust you if you have a higher ranking and visibility in major search engines. That means that they will be more loyal to your brand. A great ecommerce SEO campaign can get customers to try out your products and even make them stay.
But it should go both ways. You have to make sure that you have great ecommerce SEO and great products and services at the same time. You want to target actual customers by using ecommerce SEO, otherwise it will just be for nothing.
For example, your main products are skin products, you have to make sure that your ecommerce SEO will target people who are actually looking for skin products. You do not want to simply increase your traffic. You want to make sure that you get quality traffic that will turn into sales.
Here is something that can be a problem for website owners and entrepreneurs- the web standards. This issue is very technical and can be something that you might overlook if you are not familiar with it. Unfortunately, it is actually a big issue that will definitely have a great effect to your website’s position.
It is highly recommended that you leave it to the professionals. Ecommerce SEO services also include making sure that your website is up to web standards and that there are no invalid links and codes in it. Invalid codes and links also make it harder for customers to use your website aside from lowering your ranking.
Another good way to drive more traffic to your website is by posting great content. By great content we mean something that is unique, relevant, and fresh. Plagiarizing content will do just the opposite and make your ranking go down. If you can’t write your own articles then hire someone to do it.
In ecommerce, higher rankings and being more visible to people surfing the internet means a higher possibility of ROI (return of investment). To put it simply, an effective ecommerce SEO will generate more money for your business. In fact, if done right, ecommerce SEO can help a website reach its full potential- something that only ecommerce SEO campaigns can claim.
So we have established how much ecommerce SEO can help your website reach its full business potential. But how does it help, exactly? What does ecommerce SEO do that other SEO can’t?
As you all know, there are tons of websites these days vying for the attention of people on the net and fighting for a better ranking in popular search engines. Ecommerce SEO helps in both counts. First of all, of course, as in every SEO one of the main objectives of ecommerce SEO is to give you a better rankings.
That is actually more challenging that you would think. Remember, you have thousands, probably millions, of competitors. Ecommerce SEO helps you so that your website can keep up with what keywords are relevant and are more likely to be used by people surfing the internet and looking for something your business can offer. Because of that, your website can get more traffic. That in turn makes it more visible to users. It also makes it easier for possible customers to stumble into your website, thus increasing your sales.
Aside from getting more customers to see your website, it has also been proven that customers are more likely to trust you if you have a higher ranking and visibility in major search engines. That means that they will be more loyal to your brand. A great ecommerce SEO campaign can get customers to try out your products and even make them stay.
But it should go both ways. You have to make sure that you have great ecommerce SEO and great products and services at the same time. You want to target actual customers by using ecommerce SEO, otherwise it will just be for nothing.
For example, your main products are skin products, you have to make sure that your ecommerce SEO will target people who are actually looking for skin products. You do not want to simply increase your traffic. You want to make sure that you get quality traffic that will turn into sales.
Here is something that can be a problem for website owners and entrepreneurs- the web standards. This issue is very technical and can be something that you might overlook if you are not familiar with it. Unfortunately, it is actually a big issue that will definitely have a great effect to your website’s position.
It is highly recommended that you leave it to the professionals. Ecommerce SEO services also include making sure that your website is up to web standards and that there are no invalid links and codes in it. Invalid codes and links also make it harder for customers to use your website aside from lowering your ranking.
Another good way to drive more traffic to your website is by posting great content. By great content we mean something that is unique, relevant, and fresh. Plagiarizing content will do just the opposite and make your ranking go down. If you can’t write your own articles then hire someone to do it.
American SEO Companies
There is no doubt that the SEO industry had been growing rapidly for the past few years, especially in USA. In fact, websites spent billions of dollars just in 2016 for SEO, and the figure is only expected to rise in the near future. If before some treated SEO as a fad that will eventually pass, now more and more are seeing how SEO really helps.
This is definitely true because of how steep the competition is these days. The SEO industry is not just growing, too, but it is also evolving. Some techniques used just two years ago are probably not even used today, replaced by more effective ones.
Currently, there are no standards guiding the industry. Honestly, though, I don’t think standards are necessary and will even be effective because of how the SEO industry changes and grows as rapidly as the internet.
This is definitely true because of how steep the competition is these days. The SEO industry is not just growing, too, but it is also evolving. Some techniques used just two years ago are probably not even used today, replaced by more effective ones.
Currently, there are no standards guiding the industry. Honestly, though, I don’t think standards are necessary and will even be effective because of how the SEO industry changes and grows as rapidly as the internet.
Only Work With an Expert
The best thing about the booming SEO industry in the US is that you are offered more options. However, it is a double-edged sword since too much options can leave your head spinning when it comes to deciding which you company you will hire. And let’s face it, no one has the time to actually check every nook and cranny of these SEO companies.
So, what exactly can you do to help your search be easier and less time-consuming? Which companies are actually worth looking at and which companies should you stay away from? Well, we can’t tell you which is which, but we can help you decide that on your own.
Before you go on making plans, you have to identify the problems first. Specifically, you have to look at your website and business and ask yourself why you will need an SEO company. What areas of your website and business do you want to improve?
Once you have a clearer view of the things that need to be improved, you can formulate clearer goals for the SEO company you will hire in the future. This will also make your search for SEO companies narrower since you already know the things they will have to target. Make a list of SEO companies that specializes in fixing the problems you have with website.
After that, you have to decide how much you are willing and able to spend for your SEO needs. If you do not have any idea how much SEO services usually cost, ask around and do your research to make sure that you are allocating enough for the project. Keep this budget in mind, especially when you are meeting with prospective SEO companies. Ask them upfront about the packages they offer and be open about your actual budget.
Now that you have a list, you need to look at the track record of those SEO companies. Really, that is the first thing that you should look for when dealing with anybody- especially a company that you will trust with the SEO campaign of your business.
How should you go about doing this? You can first look at reviews. You just have to make sure that your sources are not biased, okay? First, look at the company’s website. You should see some reviews in there.
You can also look at reviews of the company all over the internet. Again, just make sure that the reviews are credible. You can also ask them for some references. Good SEO companies can give you the contact details of previous or current clients. You can talk to them and ask them how the company works.
Make sure that the SEO companies you are considering will track your data, even the tiniest details. SEO companies should be able to give you concrete figures when it comes to contact forms, site visits, calls, clicks, etc. This will ensure the success of an SEO campaign and you should not even consider companies that don’t do this.
You can also ask for the company’s case studies. Try looking at their old case studies or you can even ask them to do a case study for your website. After they do a case study, ask them what their plan is to improve the areas where improvements are needed.
Let’s say you already have a smaller list of SEO companies that have a great plan and have a great reputation, what’s next? The only thing left to do is set up appointments with the SEO companies left on your list!
So, what exactly can you do to help your search be easier and less time-consuming? Which companies are actually worth looking at and which companies should you stay away from? Well, we can’t tell you which is which, but we can help you decide that on your own.
Before you go on making plans, you have to identify the problems first. Specifically, you have to look at your website and business and ask yourself why you will need an SEO company. What areas of your website and business do you want to improve?
Once you have a clearer view of the things that need to be improved, you can formulate clearer goals for the SEO company you will hire in the future. This will also make your search for SEO companies narrower since you already know the things they will have to target. Make a list of SEO companies that specializes in fixing the problems you have with website.
After that, you have to decide how much you are willing and able to spend for your SEO needs. If you do not have any idea how much SEO services usually cost, ask around and do your research to make sure that you are allocating enough for the project. Keep this budget in mind, especially when you are meeting with prospective SEO companies. Ask them upfront about the packages they offer and be open about your actual budget.
Now that you have a list, you need to look at the track record of those SEO companies. Really, that is the first thing that you should look for when dealing with anybody- especially a company that you will trust with the SEO campaign of your business.
How should you go about doing this? You can first look at reviews. You just have to make sure that your sources are not biased, okay? First, look at the company’s website. You should see some reviews in there.
You can also look at reviews of the company all over the internet. Again, just make sure that the reviews are credible. You can also ask them for some references. Good SEO companies can give you the contact details of previous or current clients. You can talk to them and ask them how the company works.
Make sure that the SEO companies you are considering will track your data, even the tiniest details. SEO companies should be able to give you concrete figures when it comes to contact forms, site visits, calls, clicks, etc. This will ensure the success of an SEO campaign and you should not even consider companies that don’t do this.
You can also ask for the company’s case studies. Try looking at their old case studies or you can even ask them to do a case study for your website. After they do a case study, ask them what their plan is to improve the areas where improvements are needed.
Let’s say you already have a smaller list of SEO companies that have a great plan and have a great reputation, what’s next? The only thing left to do is set up appointments with the SEO companies left on your list!