ECommerce SEO
As an online business owner, it is a must for you to get familiar or at least know the basics about Ecommerce SEO for the success of your business in the cyber world. Lets us give you an overview of what is an Ecommerce SEO and how can it bring you to succeed online.
Let us first define basic terminologies. E-commerce is the action of buying and selling products and services online. Search Engine Optimization (SEO) is the process of affecting or assuring the visibility of a website or a webpage in search engines like Google and Bing’s unpaid results also known as “natural” “organic” or “earned” result.
Technically, when you search something in Google it gives you two types of results Organic and Paid search results. Paid search results are those companies who paid to have their name and websites on the top list and usually have the “AD” inside a yellow box below their title. Organic search results, also know as “unpaid” “natural” or “earned” search results are those webpage listings that closely match the persons searches based on relevance.
Ecommerce SEO is all about the strategies in making sure that your product page or website appears in the top 10 organic searches, which you see in the first page of Goolge or other search engine results, not on the second or on the fifth page of the list. It is very hard to sell and gain new customers if you are not found easily on the search engines.
There are thousands of Ecommerce businesses online and naturally all of these sites are competing to be in that top search position in their niche or their distinct and specific market. This creates more Organic Traffic which gives your website more targeted shoppers and buyers to increase your sales and conversions. With a site properly optimized for conversions, these organic visitors should convert to customers and put money into your pockets.
Some typical ways on how you can bring your company/product and website or webpage up that list is through making your site relevantand making sure it is popular. Engines qualify your websites through its content or information and details that you have on your site, backlinks or other sites that link back to your website and other several factors. Of course, it is more complicated than this and is definitely easier said than done, but with correct knowledge it is certainly possible.
Things to Consider in Ecommerce SEO
Essentially, you need the right knowledge and hard work so you can improve your SEO. Most of SEO of Ecommerce sites are not that good and were not carefully thought through. It will definitely give you an advantage over your competitors and increase your organic traffic and attract potential customer if you optimized your search engine well.
- The structure of your website/webpage. With your website being chaotic and in comprehensive, your visitor or user might easily get discouraged and confused and leave the page right away, which could also block your chance of being part of that top result options.
- The content and writing on your website.The text and contents on your site tell the search engines and the people why they should visit and look into your site. You can use compelling words and languages. Write blogs and catchy posts. This is an important part of your website since it is your chance of convincing a potential customer why they need your product and/ or services.
- Promote Your Website and build awareness for your brand. Social recommendation is a very powerful tool. People often get influenced by the reviews they see online and from people who actually purchased the product or had the services already and providing their personal thoughts and experience online. You can ask your customer to leave comments or connect with a blogger who can review your website and have it link to different sites.
- There are a lot of different tools that can help you online. There are many free and paid tools that you can use or download online for technical assistance to help you with the heavy lifting. You can automate different process and cut your time and effort sent for optimizing search engines. You can also seek professional assistance to make sure you are doing right.
Tips that can improve your Search Engine Optimization
Distinctive title tags for your product pages
Do not duplicate your title tags. You can use key phrases instead of key words to avoid duplication.
Redirecting a page to a detour page– permanent 301 redirect URLsThis helps to remove the old page from the search engine index inform them where your old content has moved to. Search engines found a 404 Not Found page on your site this would cause to loss of traffic, link and will definitely hurt your ranking.
Optimize category pages to appear first in search engine
Category pages are very important, perhaps more so than individual product pages and blog posts. Link keywords to category pages to avoid individual pages or posts from competing with category pages for single keywords.
Make your website mobile friendly
Search engines rank websites through its accessibility to mobile devices as well. Those websites that have content that is viewable online are rewarded well and given priority on ranks. Check if the text used on the site is viewable with out zooming, avoid softwares that are not common to mobile phones such as Flash, and links should be placed away enough from each other so it can be tapped individually on a small screen.
Add rich snippets to the product pages with schema markup
Rich snippets such as reviews, events, products and recipes improve visibility of products and provides comprehensive details to customers. The best Schema markups you can use for quick implementation are: product information, prices, ratings and review, and key take away.
Improve product page permalink and structure
Always use HTML, this is the only way search engines understand and find your navigation. Use permalinks that are self-explanatory and for security. And do not forget to use location-based breadcrumbs to help visitors understand their present location compared to the whole structure of the site.